“Give it to you harder than before…” – 14/50, SNDTRK ’18

Everyone knows the state of R&B music is in a transitional period. With hip-hop influencing popular music in general, rhythm and blues has become harder to detect. At least the version I grew up with. Strong vocals paired with competent lyrics and bridges. That’s why I was taken aback by this song from a literal unknown named JeRonelle.

Appearing on that hype machine talent show The Four, I first got word of the vocalist via word of mouth. It seems to be the only way true R&B lovers discover new talent. Everything from his tone to the song’s content felt like pairing the new with the traditional. It felt like home.

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